Project Description
Cidona
Launch
Advertising | Communication Strategy
How do you follow up on a successful sparkling pear flavoured drink like Pearona, that has been a part of every good party in Mauritius since 1979? Simple, ‘la fête continue’ (the party goes on) with Cidona, the new sparkling apple drink from Phoenix Bev!
Like Pearona, Cidona is sparkling and non-alcoholic and perfect for festive occasions. Our TVC carried on the party mood with a song composed by well-known band Les Inkonus, with Lionel from the band singing and appearing in the commercial.
How do you follow up on a successful sparkling pear flavoured drink like Pearona, that has been a part of every good party in Mauritius since 1979? Simple, ‘la fête continue’ (the party goes on) with Cidona, the new sparkling apple drink from Phoenix Bev!
Like Pearona, Cidona is sparkling and non-alcoholic and perfect for festive occasions. Our TVC carried on the party mood with a song composed by well-known band Les Inkonus, with Lionel from the band singing and appearing in the commercial.
How do you follow up on a successful sparkling pear flavoured drink like Pearona, that has been a part of every good party in Mauritius since 1979? Simple, ‘la fête continue’ (the party goes on) with Cidona, the new sparkling apple drink from Phoenix Bev! Like Pearona, Cidona is sparkling and non-alcoholic and perfect for festive occasions.
Our TVC carried on the party mood with a song composed by well-known band Les Inkonus, with Lionel from the band singing and appearing in the commercial.
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