Encouraging all Mauritians into sport is the vision of Decathlon and the meaning behind the signature of the “Moris, Get Set, Go” campaign. Produced during confinement, the campaign comprises a pre-launch mainly on social networks to create buzz among sport enthusiasts. Several short videos featured Decathlon Sport Leaders talking about their passion and inviting the general public to meet them in store.
Then came the unveiling, with the main feature being a commercial, based on the slogan Moris, Get Set, Go! The store is the star of the film, and when it opened everyone wanted to see it!
The ‘locally-flavoured’ photos from the press campaign were displayed on giant posters outside and in store.