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Decathlon

Summer 2021 campaign

Advertising | Communication Strategy

Based on the brand’s DNA, which reaches out to all Mauritians to take up some kind of sport, the TVC presents Mauritius as an adventure playground. In a series of quick edit sporty scenarios backed by a specially written poetic narrative, the idea is to encourage Mauritians to get back in touch with their favourite sport and also to discover new ones, using the slogan ‘MORIS, GET SET, GO!’. The film kicks off the summer campaign with a call to get out there and get going.

VO: Mauritius, Its land, sea and mountains Are filled with colours Mauritius, It’s for you, for me, for all of us Don’t hesitate! Play, enjoy, jump, swim, ride, walk, climb, run, dribble, fall, get up, Breathe… There is so much to do! Don’t wait any longer, Mauritius, this is your playground! Mauritius, Get set, Go !

Based on the brand’s DNA, which reaches out to all Mauritians to take up some kind of sport, the TVC presents Mauritius as an adventure playground. In a series of quick edit sporty scenarios backed by a specially written poetic narrative, the idea is to encourage Mauritians to get back in touch with their favourite sport and also to discover new ones, using the slogan ‘MORIS, GET SET, GO!’.

The film kicks off the summer campaign with a call to get out there and get going.

VO: Mauritius, Its land, sea and mountains Are filled with colours Mauritius, It’s for you, for me, for all of us Don’t hesitate! Play, enjoy, jump, swim, ride, walk, climb, run, dribble, fall, get up, Breathe… There is so much to do! Don’t wait any longer, Mauritius, this is your playground! Mauritius, Get set, Go !

Based on the brand’s DNA, which reaches out to all Mauritians to take up some kind of sport, the TVC presents Mauritius as an adventure playground. In a series of quick edit sporty scenarios backed by a specially written poetic narrative, the idea is to encourage Mauritians to get back in touch with their favourite sport and also to discover new ones, using the slogan ‘MORIS, GET SET, GO!’.

The film kicks off the summer campaign with a call to get out there and get going.

VO: Mauritius, Its land, sea and mountains Are filled with colours Mauritius, It’s for you, for me, for all of us Don’t hesitate! Play, enjoy, jump, swim, ride, walk, climb, run, dribble, fall, get up, Breathe… There is so much to do! Don’t wait any longer, Mauritius, this is your playground! Mauritius, Get set, Go !

We’re not remote, we’re close at hand, ready to take a phone call or meet you for a chat any time.

Take time to squeeze us in.

Lemon Agency Ltd.
P.O. Box 53, Vacoas, Mauritius
T +230 606 0264
E contact@lemonagency.com