CHALLENGE

Brandactiv is one of the leading FMCG distributors in Mauritius, with top international brands such as L’Oréal and Maybelline. The purpose of the newsletter was not only to keep Brandactiv’s large employee base abreast of major internal news, but more importantly to reinforce company values, to stimulate excitement about new projects and to instil genuine pride in the Brandactiv team.

IDEA

ENSAM which means ‘together’ in Creole reflects the value that Brandactiv places on its employees and their contribution to the success of the company. To keep the team looking forward to each new edition, we kept the content fresh and the design vibrant, focusing on new and exciting company projects and products, inspiring Brandactiv people, important current events, and industry trends. Lemon produced Brandactiv’s newsletter on a quarterly basis for nearly 9 years and was responsible for the concept, design, writing, editing, lay-out and production, in both print and e-format.