Project Description
Beau Plan
Branding & launch campaign
Advertising | Brand & Communication Strategy | Branding & Packaging | Digital & Social Media
OBJECTIVE
Launch Beau Plan Smart City, create awareness and build a distinct image for this new development situated in the north of Mauritius. Beau Plan’s brand positioning is rooted in authenticity, humanity, harmony, and creativity.
IDEA
We had rich pickings for Beau Plan’s creative work: this smart city not only offers all the lifestyle basics required by the Mauritius government in the “Live, Work, Play” ethos – but so much more. Inspired by history, nature, education and an artistic culture, we showcased Beau Plan using its own creative DNA.
Local artists, an original soundtrack, stunning images, choreography and poetry combine to highlight Beau Plan’s unique real estate offering.
OBJECTIVE
Launch Beau Plan Smart City, create awareness and build a distinct image for this new development situated in the north of Mauritius. Beau Plan’s brand positioning is rooted in authenticity, humanity, harmony, and creativity.
IDEA
We had rich pickings for Beau Plan’s creative work: this smart city not only offers all the lifestyle basics required by the Mauritius government in the “Live, Work, Play” ethos – but so much more. Inspired by history, nature, education and an artistic culture, we showcased Beau Plan using its own creative DNA.
Local artists, an original soundtrack, stunning images, choreography and poetry combine to highlight Beau Plan’s unique real estate offering.
We’re not remote, we’re close at hand, ready to take a phone call or meet you for a chat any time.
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