Project Description
Mathieu Opticiens
Varilux & Crizal Campaigns
Advertising | Brand & Communication Strategy | Digital & Social Media
OBJECTIVE
When we take a closer look, nothing looks more like an optician’s campaign than an optician’s campaign… Nice pictures of people wearing nice glasses… The challenge was to create impact and stand out from the herd, while attracting a more modern audience with new offers.
IDEA
We came up with the idea of using colourful illustrations to showcase the ‘Buy One, Get One Free’ offer in an eye-catching and artistic way.
OBJECTIVE
When we take a closer look, nothing looks more like an optician’s campaign than an optician’s campaign… Nice pictures of people wearing nice glasses… The challenge was to create impact and stand out from the herd, while attracting a more modern audience with new offers.
IDEA
We came up with the idea of using colourful illustrations to showcase the ‘Buy One, Get One Free’ offer in an eye-catching and artistic way.
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