Project Description

Work

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Mathieu Opticiens

Varilux & Crizal Campaigns

Advertising | Brand & Communication Strategy | Digital & Social Media

OBJECTIVE

When we take a closer look, nothing looks more like an optician’s campaign than an optician’s campaign… Nice pictures of people wearing nice glasses… The challenge was to create impact and stand out from the herd, while attracting a more modern audience with new offers.

IDEA

We came up with the idea of using colourful illustrations to showcase the ‘Buy One, Get One Free’ offer in an eye-catching and artistic way.

OBJECTIVE

When we take a closer look, nothing looks more like an optician’s campaign than an optician’s campaign… Nice pictures of people wearing nice glasses… The challenge was to create impact and stand out from the herd, while attracting a more modern audience with new offers.

IDEA

We came up with the idea of using colourful illustrations to showcase the ‘Buy One, Get One Free’ offer in an eye-catching and artistic way.

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