Project Description
Maybelline NY
Brand Preference Campaign
Advertising | Brand & Communication Strategy | Digital & Social Media
OBJECTIVE
How to bring an iconic international brand from New York closer to Mauritian women? Maybelline wanted to strengthen its brand preference in Mauritius and reach out to more women looking for the best make-up brand.
IDEA
From casting to the urban soundtrack, and the cleverly choreographed dancing scenes in between… this “Girl Power” production was proudly Mauritian-made and a tribute to the diversity of our island’s beauty. The movie created great online engagement and was supported by a far-reaching “on-the-road make-up studio” to help women experience the unique Maybelline touch!
OBJECTIVE
How to bring an iconic international brand from New York closer to Mauritian women? Maybelline wanted to strengthen its brand preference in Mauritius and reach out to more women looking for the best make-up brand.
IDEA
From casting to the urban soundtrack, and the cleverly choreographed dancing scenes in between… this “Girl Power” production was proudly Mauritian-made and a tribute to the diversity of our island’s beauty. The movie created great online engagement and was supported by a far-reaching “on-the-road make-up studio” to help women experience the unique Maybelline touch!
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