Project Description

Work

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Metro Express

Launch campaign

Advertising | Brand & Communication Strategy | Branding & Packaging | Brochures & Flyers | Digital & Social Media

CHALLENGE

How to introduce a revolutionary mode of transport in Mauritius? The main objective of the campaign was to inform and sensitise the population to the benefits of the same, but also to educate them on how to use it.

IDEA

The ME brand (Metro Express) had one objective in mind: to put the traveller, “Me”, at the centre. From the brand identity to communication material, we developed a simple, memorable campaign to encourage adoption of the ME as a new way to move every day in Mauritius. A brand character was designed and named after the train itself – Mauricio.
A comprehensive campaign rolled out with a focus on digital media.

CHALLENGE

How to introduce a revolutionary mode of transport in Mauritius? The main objective of the campaign was to inform and sensitise the population to the benefits of the same, but also to educate them on how to use it.

IDEA

The ME brand (Metro Express) had one objective in mind: to put the traveller, “Me”, at the centre. From the brand identity to communication material, we developed a simple, memorable campaign to encourage adoption of the ME as a new way to move every day in Mauritius. A brand character was designed and named after the train itself – Mauricio.
A comprehensive campaign rolled out with a focus on digital media.

We’re not remote, we’re close at hand, ready to take a phone call or meet you for a chat any time.

Take time to squeeze us in.

Lemon Agency Ltd.
P.O. Box 53, Vacoas, Mauritius
T +230 606 0264
E contact@lemonagency.com