Project Description

Work

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Metro Express

Usage campaign

Advertising | Brand & Communication Strategy | Digital & Social Media

CHALLENGE

In the 10 months since its launch, the Metro Express has revolutionised the way Mauritians – commuters, students and day trippers – get around. Many of them have already adopted this new mode of transport and are enjoying the comfort, safety and convenience of Metro Express. The challenge now is to encourage more and more people to regularly use Metro Express to travel to and from work, or to simply go out and spend time with their family and friends, and discover the delights of the towns and cities that Metro Express travels between.

IDEA

Choosing the Metro Express means that you’ll not only be able to sit back, relax and enjoy the comfort and safety of these modern trains, but you’ll also avoid unnecessary delays caused by road traffic. You save time and energy for what really matters to you. The “More ME time” campaign, with subtle references to the Metro Express brand, captures this idea perfectly.

CHALLENGE

In the 10 months since its launch, the Metro Express has revolutionised the way Mauritians – commuters, students and day trippers – get around. Many of them have already adopted this new mode of transport and are enjoying the comfort, safety and convenience of Metro Express. The challenge now is to encourage more and more people to regularly use Metro Express to travel to and from work, or to simply go out and spend time with their family and friends, and discover the delights of the towns and cities that Metro Express travels between.

IDEA

Choosing the Metro Express means that you’ll not only be able to sit back, relax and enjoy the comfort and safety of these modern trains, but you’ll also avoid unnecessary delays caused by road traffic. You save time and energy for what really matters to you. The “More ME time” campaign, with subtle references to the Metro Express brand, captures this idea perfectly.

CHALLENGE

In the 10 months since its launch, the Metro Express has revolutionised the way Mauritians – commuters, students and day trippers – get around. Many of them have already adopted this new mode of transport and are enjoying the comfort, safety and convenience of Metro Express. The challenge now is to encourage more and more people to regularly use Metro Express to travel to and from work, or to simply go out and spend time with their family and friends, and discover the delights of the towns and cities that Metro Express travels between.

IDEA

Choosing the Metro Express means that you’ll not only be able to sit back, relax and enjoy the comfort and safety of these modern trains, but you’ll also avoid unnecessary delays caused by road traffic. You save time and energy for what really matters to you. The “More ME time” campaign, with subtle references to the Metro Express brand, captures this idea perfectly.

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