Project Description


The Pod

CONTEXT: The Pod was the very last set of office spaces for sale at Vivéa Business Park. The challenge was to convince potential buyers to invest in a building they could not yet see! Vivéa is a business park built in an old sugar-milling factory. All of the current office spaces are located in the existing buildings,  but the Pod is yet to be built.

BIG IDEA: We came up with the idea of using augmented reality to show the future offices. A mobile app was developed; it was used to showcase a promotional movie from a press ad or a tent card displayed in restaurants. The app was also available as a visitor’s tool on the premises. It allowed the potential buyer to see the future building in situ through their mobile phone when scanning the different totems positioned in the park. Magic!

Advertising | Branding | Digital & Social Media | Direct Marketing

Lemon DDB,
Cnr Ave des Capucines & Trianon Ave No.1,
P.O Box 88, St Jean,
Quatre Bornes,
T +230 460 2277