VIVÉA BUSINESS PARK
CONTEXT: The Pod was the very last set of office spaces for sale at Vivéa Business Park. The challenge was to convince potential buyers to invest in a building they could not yet see! Vivéa is a business park built in an old sugar-milling factory. All of the current office spaces are located in the existing buildings, but the Pod is yet to be built.
BIG IDEA: We came up with the idea of using augmented reality to show the future offices. A mobile app was developed; it was used to showcase a promotional movie from a press ad or a tent card displayed in restaurants. The app was also available as a visitor’s tool on the premises. It allowed the potential buyer to see the future building in situ through their mobile phone when scanning the different totems positioned in the park. Magic!
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