All for life
Hospitals exist because life is precious and fragile. These institutions have a supportive and reassuring role throughout the life of a person: present at the beginning and at key moments, enabling life to go on. The rebranding of Apollo Bramwell Hospital into Wellkin Hospital focuses on the celebration of life. The impactful key visual of a newborn baby sleeping peacefully next to the new identity and tagline ‘All for life’ created an instant emotional bond with the brand. This celebration of life was further portrayed in print, TV and radio commercials.
We worked on the whole spectrum of rebranding: brand workshops with more than a hundred staff, brand platform, naming, corporate identity development and application, launch event concept and communication campaigns.
Advertising | Branding | Digital & Social Media | Direct Marketing