Launching rebranding campaign 2018
ADVERTISING | BRANDING | DIGITAL & SOCIAL MEDIA | DIGITAL MEDIA | PUBLISHING
The leading supermarket brand in Mauritius transformed its look to communicate its leadership in the retail industry. Lemon DDB was commissioned to assist with the whole rebranding exercise, from a thorough market research exercise conducted over four months to the definition of the new brand platform. The result is a refreshed brand identity that reflects Winner’s ambition to create stronger relationships with its customers through better prices and innovations, helping them get the most out of life.
The bright colours and sleek design of the logo highlight the modernity and dynamism of the brand, which, next year, celebrates 25 years of service to Mauritians. A 360° campaign was designed by the agency to give life to this new brand positioning. The TVC and press visuals feature Winner’s employees, in recognition of their part in a winning brand, and a lively song was especially composed for the campaign by les Inkonus, a famous local band. Enjoy!