CONTEXT

For 25 years, Winner’s has been the leading supermarket chain in Mauritius. Present in every major city and village, it has impacted the daily life of thousands of Mauritians by giving them quick access to more good quality products at affordable prices.

IDEA

We imagined a film from the insight that as consumers, we always want to have a bit more… more of all the good things that make life more beautiful. Through a series of snapshots of Mauritians enjoying life, a voice over develops the theme and concludes that for the past 25 years, Winner’s has been by its’ customers who always want a bit more… more savings, more life.