CentrePoint Mall Opening
At the heart of it all
The launch TV commercial featured the magical box. It springs to life, revealing a kaleidoscope of vibrant experiences, including fashion, fine dining, wellness, and more, embodying Centrepoint as a new gateway to elegance. Lemon conceived a striking multi-channel campaign, bringing the concept to life through billboards, print, radio, and a digital blitz, complete with teasers to build anticipation.
To transform CentrePoint into an immersive festive wonderland, renowned designer Emilien Jubeau was commissioned to create an exclusive Christmas décor. He designed a stunning golden Christmas gift box at the entrance, which doubled as a photo booth for customers to take fun selfies.
Beautifully adorned columns led guests towards the atrium while a graphic white tree over 6 metres high was suspended spectacularly over the fountain with golden balls floating in the water.
