Mathieu 65th Anniversary
Make the world more beautiful
Did you see it? In 2022, to celebrate 65 years of clear vision, Mathieu Opticiens marked a milestone with our dynamic multi-media campaign.
Mauritius’ longest-established optician honoured its legacy with a heartwarming twist. Our social media video celebrated Mathieu Opticien’s 65 years in business. The commercial highlighted Mathieu’s modern and diverse range of eyewear, including spectacles, lenses, and sunglasses. Complementing the video, we added a personal touch to the celebrations with a vibrant series of in-store posters featuring long-serving Mathieu employees.
Coverage also extended to press ads and social media.. The 65th-anniversary logo was inspired by the technical equipment used by opticians to check vision. The campaign proved a powerful tribute to Mathieu, and after 65 years, the future is looking brighter than ever.
