Metro Express. Users campaign
More ME time
Say hello to stress-free travel! Our “More ME time” consumer campaign put Metro Express on the map as Mauritius’ ultimate commute.
In just 10 months, Metro Express revolutionised the way Mauritians get around, offering a sleek, stress-free alternative to crowded roads and exhausting car rides. Lemon’s “More ME time” campaign brilliantly highlighted the perks: from saving time to enjoying stress-free, comfortable journeys. Whether commuting to work, heading to class, or exploring the city with friends and family, the Metro Express was promoted as the ideal choice.
The campaign encouraged people to make Metro their go-to transport for convenience and rapidity. By avoiding traffic and gaining more “me time,” commuters can focus on what matters whether it’s a hobby, family or friends.
