APSA Kolekt 2023
Diabetes won’t give you a treat!
For many years, APSA has been on the frontlines of the battle against diabetes, and Lemon has proudly stood by its side, crafting powerful communication campaigns that make a difference.
In a bold Flag Day end-of-year campaign titled “Diabetes Won’t Give You a Treat,” Lemon used the festive season to shine a spotlight on the harsh realities of diabetes – a deadly disease affecting countless Mauritians. Instead of unwrapping gifts, diabetes patients often face devastating consequences like losing their eyesight, and limbs, or even risking their unborn child’s health.
To drive the message home, hard-hitting visuals were paired with undeniable facts:
- Eyesight Complications: over 32,000 out of 250,000 diabetics in Mauritius suffer from eyesight issues.
- Amputations: more than 600 amputations occur annually, 80% of which are preventable.
- Gestational Diabetes: a severe risk to both mother and baby during pregnancy.
These alarming statistics were turned into a rallying cry for awareness, urging everyone to take diabetes more seriously.
