Beau Plan Launch Campaign
Go up. Go North.
As a forward-thinking smart city, Beau Plan is dedicated to enhancing the daily experiences of its residents and visitors. It has established a variety of infrastructures, services, and strategic collaborations to address the evolving needs and expectations of the Pamplemousses region.
We launched Beau Plan Smart City by embracing its rich heritage and creative DNA. Beau Plan goes beyond the basics of “Live, Work, Play”, offering a unique lifestyle rooted in nature, history, and artistry. Our campaign highlighted these elements with a stunning film featuring bespoke soundtrack choreography, local artists, a print campaign and a fresh website creating a memorable narrative.
The branding, featuring a modern twist on typography with vibrant blue and green tones, symbolised the city’s innovative spirit. By showcasing Beau Plan’s authentic blend of creativity and community, Lemon set it apart as a smart city with soul.
