Cidona Launch
The party goes on!
Trust Lemon to keep the party going! That was our pleasurable task when we were invited to follow up on the success of Pearona, Mauritius’s favourite sparkling pear drink since 1979.
Lovely, bubbly Cidona is one of Phoenix Beverages’ most popular non-alcoholic beverages. Just like its sibling Pearona, apple-flavoured Cidona is made especially for fun and festivities. To promote it with a bang, we crafted a lively TV commercial featuring the popular Mauritian band Les Inkonus. The ad showcased a catchy new tune written by band member Lionel, who not only sang but starred in the campaign.
The festive vibe was contagious, ensuring that with Cidona, “la fête continue” (the party goes on). Powerful press, billboards and point of sale across the island supported the successful campaign.
