Decathlon – Launch and Summer 2021 campaign

Decathlon’s vision is to get all Mauritians into sports, and the “Moris, Get Set, Go” campaign perfectly captures this spirit. Created and produced during COVID-19 confinement, the campaign started with an attention-getting pre-launch on social media, featuring short videos of Decathlon Sports Leaders sharing their passion and inviting the public to join them in-store after lockdown. It made the new store Decathlon the star and when the doors finally opened, everyone was eager to experience it.

At the start of the summer season, the excitement culminated with a commercial highlighting the slogan, “Moris, Get Set, Go!”. The campaign’s vibrant, locally inspired visuals were showcased on giant posters, both outside and within the store, capturing the island’s energy.