La Tropicale Packaging
Naturally authentic flavours
La Tropicale needed to refresh the local appetite for their rich, handcrafted ice creams and sorbets. Made with pure, natural ingredients from around the globe, their desserts embody quality and care. Yet, the brand’s packaging did not reflect its premium craftsmanship, with many favouring cheaper commercial alternatives.
Lemon transformed La Tropicale into a symbol of indulgence and sophistication. A tasty and tasteful rebranding was developed that brought the brand’s premium essence to life.
A sleek, modern logo and elegant packaging were also introduced to showcase La Tropicale’s artisanal roots while embracing the lush beauty of tropical flora. Leaves, flowers, and nature-inspired details created an inviting, premium feel that elevated the brand’s appeal.
To complete the transformation, a 30-second TVC took viewers on a sensory journey around the world. Now La Tropicale is perceived as a luxurious ice cream brand.
