Label 60 – 10-year Campaign
A decade of passion and flavour!
For 10 years, Label 60 has set the standard for authentic, naturally raised chicken in Mauritius. To mark this milestone, we launched an interactive Facebook contest, inviting our community to share their favorite homemade Label 60 chicken recipes.The 10 best recipes were selected and featured in leading local weeklies, then compiled into a beautiful recipe booklet, celebrating the creativity and passion of our fans.
More than just a celebration, this campaign reaffirms Label 60’s commitment—chickens raised with care, fed naturally, and grown in 60 days for unmatched quality and taste. From billboards to magazines and digital platforms to in-store activations, the 10-year anniversary campaign also celebrates the brand’s core values: quality, authenticity, and sharing.
