Label 60 Cooking Parties
3 Brand Ambassadors for a cheerful show on social media
Label 60 Chicken just got a whole lot tastier! Mauritius’ hottest influencers — Meloblack, Jean Laurent David, and Mansoorah created a lively, engaging web series that brought flavour to life.
The “Cooking Parties” on Instagram brought food lovers together, with each influencer inviting their followers to engage by liking, commenting, and participating. And the excitement didn’t stop there! Nine lucky fans won an exclusive cooking session with their favourite influencer and a year’s delicious Label 60 chicken supply.
The campaign was a huge hit, boosting social media presence and creating a real appetite for Label 60’s mouth-watering chicken recipes. Meloback generated Meloblack: 15.8K views and 21.6k reach, while Mansoorah generated 20.3k views and 30.1k reach. Label 60 Instagram likes doubled in 4 months.
