Rakont Mwa by Innodis
An engaging web series with Lydia None featuring Innodis employees.
We wanted to showcase Innodis in a fresh, dynamic way, so we teamed up with beloved social media and well-known figure Lydia None. Together, we produced a web series that gave viewers an exclusive look behind the scenes at Innodis, showcasing its people, operations, and daily activities.
Aiming to strengthen the brand’s connection with its audience, the series highlighted Innodis’ values, culture, and operational excellence, all wrapped up in engaging stories told with a touch of humour.
The results were impressive: Facebook engagement skyrocketed by 50%, paid impressions grew to 1,411,169 (a 36% increase), and reach expanded by over 70%. Viewers gained insight into the expertise of Innodis’ talented team, while the campaign brought Innodis closer to its audience in a meaningful and entertaining way.
